Integrating Library Services Into Major Search Engines In Simple, Easy Steps(Draft)

• Obtain an OCLC membership and take advantage of the Open Worldcat program so that Internet searchers everywhere find your library's collection on the Web search sites they use everyday.  More information Go to http://www.oclc.org/worldcat/open/searchtools/default.htm for directions on how to download toolbars that include Open WorldCat on the major Web browsers.

Team Question: Is this a viable option for libraries?

Answer (Michelle): Why would this option not be viable? Most libraries use WorldCat already and it would only take an extraction of records and then a dumping of them into OW for this to work.

• Submit content to Google Scholar or other similar search engine programs

• Tie content, indexing, and metadata in search engines to an IP range.

• Improved indexing, metadata, and using ambient findability to increase the chances of users "stumbling" upon our sites

• Use Web 2.0 tools to increase flexibility of data on a library's web page to allow the users to read/write some of the content. This will result in increased linkage.

• Increasing ranking of library services through increased linkage.

• Open up OPACs so that they are dynamic and findable outside of the deep web.

• Configure Web browsers at library PCs with toolbar items and search plug-ins that improve library visibility and searching. Provide a 'tools' page to encourage users to set up their own PCs in a similar manner.

• @YourLibrary link integrated into the browser toolbar.